You’re Home Welcome to A Life With Purpose! Here we will share our journeys and best practices of how to find our IKAGAI together. Ikigai (生き甲斐) is a Japanese concept meaning “a reason for being”. Your ikigai is your reason for getting up in the morning, it’s your reason to enjoy life. Everyone has an ikigai however finding it requires a deep and lengthy search of self. Such a search is regarded as being very important, since it is believed that discovery of one’s ikigai brings satisfaction and meaning to life. Having an ikigai is one of the reasons that the people of Okinawa have such long and fulfilled lives. Their purpose-led lives give them clear roles of responsibility and feelings of being needed well into their 100s. Yes, 100s! How many days have you you have questioned why? Why do I have to get up? What am I doing today that brings me joy or satisfaction? Why am I always so tired? As a society, we have chosen lives that reflect individualism, material achievement, overt masculinity and emotional ineptness. It’s time to wake up. We need to reconnect with ourselves and each other, we need to start living purposeful and meaningful lives, we need to prioritise our health, happiness and community once again, we need to find our IKAGAI’s together. Who’s in?!